PR News
SurveyCXM: Helping Brands Crystalize Voice of Customer
Mar. 14, 2023
Digitalization and the growing indulgence of
AI and Tech in almost every routine activity have made it both- easy and
necessary for businesses to invest in deeply understanding customer journeys
& aim for a flawless experience. It has led to an increase in firms opting
for professional consultancies to guide them through this process and make it
easier. QDegrees is one such Consulting firm. The firm has been
rigorously helping businesses to achieve their CX goals through its numerous
tools & services. SurveyCXM, an efficient CX tool, is currently in use
widely.
SurveyCXM- What & Why?
Starting back in 2013, as a team of Quality
Professionals, QDegrees realized the need to hear back from customers &
have an 'outside in' model. Till then, brands were only listening to customers
when they came in touch, never approaching them on their own. They saw this as
an opportunity to develop a tool that would ask customers more than they tell.
It could help them provide a holistic overview of the customer journey to
brands with deeper insights related to their perspective. This realization led
to the development of SurveyCXM- a tool that asks various questions to capture the Voice
of the Customers. It enables businesses to capture customer feedback with
numerous CX measurement metrics which leads to the development of KPIs. SurveyCXM
gives statistical modeling inclusive of rating, AI-powered customer sentiment
analysis, free text, sales predictions, mode of payments, and many more. The
tool provides detailed analysis of customers through various metrics such as
NPS, CSAT, CES, CSS, Churn Rate, Conversion Rate, and Customer Lifetime Value.
It provides a plethora of features that make
it beneficial for businesses. From social media integrations, and multiple
languages support to a user-friendly dashboard, the tool has a lot to offer its
users. Thanks to its highly interactive & engaging interface, brands can
deep-dive into customers' minds and get real-time insights. SurveyCXM's most
prominent features include:
Close looping: SurveyCXM has been conceptualized in a way that it
offers an automatic control system regulated by feedback. Since the platform
divides consumers into distinct groups, brands can execute close looping
comfortably. Brands can adapt to detractors' and passives' feedback & use
the information to create long-term CX plans and even convert unhappy consumers
into promoters.
Action planning: With this tool, brands can create a full action plan.
With actionable inputs, SurveyCXM provides 100% assistance in establishing the
framework of overall processes. The tool allows you to investigate in depth by
using clear filters based on demographics, location, gender, and more if you
want to choose a particular course of action.
Through its user-friendly & easy to understand interface, it has become popular among businesses in no time. Brands have been able to achieve impeccable results & stay ahead of their competitors.
Who is it for & how has it helped?
It is a tool effectively designed to keep the
needs of businesses of all sizes in mind. Whether you are a flourishing startup
or a well-established firm looking to understand its customers better, SurveyCXM
won't disappoint you. Already trusted by 15+ companies across different
industries like Banking (Fintech), NBFC, Securities Brokerage, Health
Insurance, Industrial Gases, Manufacturing, Insurance, EdTech, Automobiles, IT
Recruitment & many more. Listing below some mention-worthy outcomes through
this tool:
· After interacting with the customers through the surveys
in the tool, a payment app launched a new feature that will help users to
perform transactions smoothly.
· Another leading firm improved its NPS by 55 points within
a month by just working on 60% controllable factors, as suggested by the tool.
· One renowned firm worked on its promoters, increasing its
lead generation by 2.5x & conversion by 27%.
· A fintech company was able to improve its end-user
experience by implementing changes suggested in its interface.
· A toll plaza reduced its TAT by analyzing the issues
faced by the customers. The survey was even customized to understand the
situation better.
What lies ahead? Interactive &
Interesting Features
QDegrees is a CX consulting agency bundled with tech, making it one of the finest agencies that stand with businesses through their entire customer journey. The team boasts of professionals with 10+ years of experience in tech & trends, hand-in-hand helping the brands from their pre-launch to market winning. The backend developers are also always at work, making steady improvements in the tool, enhancing its user-friendliness & improvising its interaction with them. In addition to churn analysis and predictive analysis, SurveyCXM is set to introduce some sensational & sensory features to make the interface more interactive. Various elaborative reactions & sounds are in line to be introduced. Features like happy, sad & frustrated emojis, sounds while toggling left to right, etc., will be added, making the platform more fun and interesting to use. So, no doubt that the platform is only to get bigger & better for businesses!
Source: QDegrees; Republic news today, the Indian Alert, Best
News Journal, the one India
https://theindianalert.com/surveycxm-helping-brands-crystalize-voice-of-customer/
SurveyCXM: Helping Brands Crystalize Voice of Customer – Best
News Journal
https://theoneindia.in/index.php/2023/02/23/surveycxm-helping-brands-crystalize-voice-of-customer/
