There are two phases of product development that are important to have a successful product in your portfolio. The first phase is that a product is developed to solve a problem for its customers, and the second phase is that the audience shares feedback to make your product better. It's a loop that mostly never ends, and it is crucial to be in this loop as a product or service developer. But in between these two processes, there is something that connects these two. What is that?
It's the feedback question that you ask your customers to know what exactly are the things that need to be improved in order to make the product better. Asking these questions is an art in itself. You need to carry out the most, which requires precision. Precision to be on point and assess everything while keeping the survey as short as possible. That's why we are here today to discuss some tips and questions to ask, which will help you unlock your potential to use feedback survey questions the way they should be.
What Is a Product Survey?
A product survey is like asking your friends what they think about something but on a bigger scale. It's a way for companies to understand how people feel about their products. Imagine you have sold a new phone, and now you want to know if the customer likes it or not. You might ask questions like: "Did you find the phone easy to use?" or "How satisfied are you with the battery life?"
A product survey can be done in different ways. Sometimes, you may use an email to ask the customer to give feedback about a product they bought. Other times, you can also use a pop-up on your website asking for feedback. The goal of a product survey is to gather honest opinions from customers. Companies use this feedback to make their products better.
Tips and Strategies for Creating Effective Product Feedback Surveys
Now, let's look at some strategies that can help create effective product feedback surveys. Creating a product feedback survey might seem tricky, but with the right tips and strategies, it's easier than you think. Here are some simple tips to help you create surveys that get great results:
● Keep It Short and Sweet
Nobody likes long surveys! That's why keeping your questions short and to the point is the key. You should aim for around 5-10 questions so that customers don't feel overwhelmed.
● Ask Clear and Specific Questions
Make sure your questions are easy to understand. To do this, first, avoid using jargon or complicated language. For example, instead of asking "How do you rate the usability of our software?", you could ask "Was it easy to use our software?".
● Add the Questions Wisely
See what you are sending a survey for and who you are sending it to make a real difference. For example, if you are sending your survey to those who have bought a product, then your survey must be simpler. The reason is that you are not rewarding them for answering the survey, so why would someone chip in so much of their time answering a complex survey? However, if you take another example of a game development company, they usually do beta testing where they can ask more comprehensive questions because they are letting their fans play a game that they have been waiting for a long time.
● Focus on What Matters
Stick to questions that are relevant to your product or service. Don't ask about things that aren't important to your business. It does nothing but increase the survey size, which isn't good for you. Even if the customer responds to such questions, you'll get no value extraction from them. Moreover, you should be very careful of what exactly you want from the survey. For example, if you want to do a product survey for a product intended for the young, then you first segregate the young audience. To do that, demographic data is important, which you'll get from a demographic survey. So, that's how you can be very specific about what you want to get from the surveys.
● Consider Timing
Once you create the survey successfully, choose the right time to send it. For example, if you have a new product, you might want to send the survey shortly after customers have had a chance to use it. You can't send it right after the delivery, as it makes no sense. The reason is that if the customer doesn't get the time to test the product, then what will he/she rate?
10 Best Product Survey Questions
New Product Survey Questions
● How satisfied are you with the new product you recently purchased?
Very Dissatisfied, Dissatisfied, Neutral, Satisfied, Very Satisfied
● How easy was it to understand and use the new product?
Very Difficult, Difficult, Neutral, Easy, Very Easy
● How satisfied are you with the features and functionalities of the new product?
Very Dissatisfied, Dissatisfied, Neutral, Satisfied, Very Satisfied
● Do you feel the new product offers good value for the price paid?
Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree
● How likely are you to recommend the new product to others?
Not Likely at All, Unlikely, Neutral, Likely, Very Likely
Old Product Survey Questions
● How satisfied are you with the old product you have been using?
Very Dissatisfied, Dissatisfied, Neutral, Satisfied, Very Satisfied
● What improvements would you like to see in the old product to better meet your needs?
● How would you rate the durability and reliability of the old product?
Very Poor, Poor, Neutral, Good, Very Good
● Have you ever contacted customer service for assistance with the old product? If yes, how satisfied were you with the support received?
Very Dissatisfied, Dissatisfied, Neutral, Satisfied, Very Satisfied
● How does the old product compare to similar products offered by competitors in terms of quality and performance?
Much Worse, Worse, About the Same, Better, Much Better
Benefits of Taking a Product Feedback Survey
Creates a Product Roadmap Focused on Customers' Needs
Instead of guessing what customers want,
feedback surveys help create a plan for new products or improvements based on what customers actually say they need. It's not very rare that businesses make mistakes by making something very complex or something that customers don't need. It mostly happens when you don't give weightage to product surveys. So, in order to be customer-centric, you must use product surveys for both new and old products.
Makes Customers Feel Heard and Valued
When you ask for feedback, customers know their opinions are important. It shows them that you care about what they think and that their ideas can influence decisions. Moreover, it's usual that you hear similar suggestions from a lot of customers so when you work on that and the customer notices, they feel good individually. Hence customer loyalty also increases.
Helps You Get to Know Your Customers Better
There's no doubt that feedback surveys give you insights into who your customers are, what they like, and what they don't. This helps you tailor products and services to meet their needs. According to a survey, 60% of customers tend to return to businesses where they get personalized offerings. So, it's a significant thing.
Understands How Customers Use Your Products and Features
By asking about product and feature usage, you can see what parts of your product are popular and which ones aren't. This helps you focus on improving what matters most to your customers.
Conclusion
To wrap up, this is how a product survey helps your business to survive in this competitive market. With the above tips, you can create surveys that'll never fail to get you useful customer feedback. Moreover, the questions that we have listed above are some of the best ones for both old and new products. So, to continue your exponential growth, implement the product surveys today and make your journey more precise.
